Category: Marketing

Food delivery services & restaurants: ‘Caught in a bad romance’?

This episode is sponsored by Fordham University’s Ph.D. in computer science. The COVID-19 pandemic brought many challenges to the restaurant industry, especially at its peak in early 2020 when indoor dining in much of the country was shut down. A shining light seemed to come in the form of food delivery services, which enabled restaurants to reopen and safely provide food to patrons even though their dining rooms remained closed, or open at a reduced capacity. But is the relationship between restaurants and food delivery services really a healthy one, especially with indoor dining allowed once again? A new study…

Tags: COVID-19, food delivery service, pandemic, restaurant industry, Restaurants

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Successful products need to stand out … just not too much

Top of the line! Novel new features! Can’t live without convenience! When it comes to new products, there seems to be no limit to the different varieties and options, even within the same class of items (if you have ever had to purchase a new appliance, you know what I’m talking about). But what makes certain products stand out from others, and ultimately realize more commercial success for their developers? Joining me to share their research in this area is Yonghoon Lee with The Hong Kong University of Science and Technology and Tian Chan with Emory University. Their study, “Anchored…

Tags: commercial success, Emory University, Organization Science, patents, product design, The Hong Kong University of Science and Technology, Tian Chan, Yonghoon Lee

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How consumer ‘word of mouth’ impacts advertising dollars

Every day, we are exposed to advertising material for every product and service imaginable. Whether on social media, tv, radio, print and more, billions of dollars are spent on advertising each year, all to influence whether or not we make a purchase. Also impacting our decision-making process are recommendations or alternatively criticisms, of these same products and services from family and friends. But how much of an influence can these word of mouth interactions have, and ultimately, how does it impact advertising dollars? Joining me to discuss this topic is Yogesh Joshi, a professor at the University of Maryland, whose…

Tags: advertising dollars, University of Maryland, word of mouth advertising, Yogesh Joshi

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The dangers of overcrowding: Helping ICUs preserve essential bed space

As the coronavirus or COVID-19 pandemic continues, supply shortages are something we are all facing, none with a more critical impact than those involving hospitals and healthcare workers. We’ve heard of the shortages of personal protective equipment or PPE, like face masks and gloves, and the lack of an adequate number of ventilators for the most seriously ill patients. But as the number of cities and communities impacted by the virus continues to grow, what do hospitals do when there are more patients in their ICUs than beds to hold them along with the accompanying monitoring and life-saving equipment? To…

Tags: Frances Sneddon, ICU, SIMUL8, simulation modeling software

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How video game companies can “level up” their profits

The video game industry is growing at a phenomenal rate, generating a record $43.4 billion in revenue in 2018, an increase of nearly 20 percent from the year before. The largest area of growth within this industry has been in the online gaming community. But with players functioning at different skill levels and an even wider range of interest areas, how can companies ensure players remain engaged and their products continue to grow in popularity? Joining us for this episode to provide new insight into online gamer behavior is Yan Huang from Carnegie Mellon University, whose research which was recently…

Tags: Online Gaming, operations research, Resoundingly Human, Video Games

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Just how bad for business are your Facebook comments?

More than 60 million companies maintain business pages on Facebook, allowing them to connect with existing customers as well as reach new ones. And with more than 1.62 billion people log onto Facebook daily, this might seem like a great way to reach a nearly limitless audience. However, the Facebook platform which enables consumers to provide comments and feedback, provides companies with very little power to control what is posted on their pages, leaving them open to negative feedback which could have a damaging effect on their brands. To give us insight into the nature of the comments consumers are…

Tags: business pages, Facebook, Mochen Yang, Resoundingly Human

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Chatbots, friend or foe?

Chatbots are currently utilized by many well-known companies including Amazon, Domino’s Pizza, American Eagle and Facebook to support a number of tasks including taking orders, providing recommendations, as well as used in customer service and other conversational interactions with customers. But what do customers really think of chatbots, and how do they compare to their human counterparts? Joining me for this episode to provide some insight into the impact of chatbot technology is Xueming Luo of Temple University, whose study “Frontiers: Machines vs. Humans: The Impact of Artificial Intelligence Chatbot Disclosure on Customer Purchases,” was recently published in the INFORMS…

Tags: AI, artificial intelligence, chatbot, customer service, future of workforce, future of workplace, Resoundingly Human

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Marijuana’s impact on alcohol and tobacco industries

In this episode, I am joined by Pengyuan Wang, assistant professor in the Terry College of Business at the University of Georgia, to discuss her new research published in the INFORMS journal Marketing Science, which looks at the impact of legalizing marijuana on the alcohol and tobacco industries, with some surprising results, as well as some interesting insight into which demographics are most interested. Spoiler alert, kids keep an eye on your parents!

Tags: alcohol, tobacco

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