How consumer ‘word of mouth’ impacts advertising dollars

Every day, we are exposed to advertising material for every product and service imaginable. Whether on social media, tv, radio, print and more, billions of dollars are spent on advertising each year, all to influence whether or not we make a purchase. Also impacting our decision-making process are recommendations or alternatively criticisms, of these same products and services from family and friends. But how much of an influence can these word of mouth interactions have, and ultimately, how does it impact advertising dollars? Joining me to discuss this topic is Yogesh Joshi, a professor at the University of Maryland, whose…

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September 2018

In this episode, we explore three unique ways that operations research and analytics are being used to save lives, save money, and solve problems. Our guests include John Dickerson of the University of Maryland and Tuomas Sandholm of Carnegie Mellon University whose research on improving kidney exchange success could significantly improve the number of successful kidney transplants; Eva Lee of the Georgia Institute of Technology whose research in pediatric heart surgery has unexpectedly provided new insight to help fight America’s opioid epidemic; and Tallys Yunes of the Miami Business School who has some very valuable insight that can help all…

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