Successful products need to stand out … just not too much

Top of the line! Novel new features! Can’t live without convenience! When it comes to new products, there seems to be no limit to the different varieties and options, even within the same class of items (if you have ever had to purchase a new appliance, you know what I’m talking about). But what makes certain products stand out from others, and ultimately realize more commercial success for their developers? Joining me to share their research in this area is Yonghoon Lee with The Hong Kong University of Science and Technology and Tian Chan with Emory University. Their study, “Anchored…

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