Bias and social media: What’s the impact on your screen time?

I think many of us will admit that, in our current environment of social distancing, we are spending even more time online, in particular on social media platforms like Twitter, Facebook, Instagram, and more. These sites, and the content we see, whether a shared article, comment, ad, or post from a friend or relative, are often controlled by an algorithm which, though based on our preferences and past behavior, can also be subject to bias. This takes on a more significant importance when you consider the impact this content, and how we interact with it, can have on our thoughts,…

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Just how bad for business are your Facebook comments?

More than 60 million companies maintain business pages on Facebook, allowing them to connect with existing customers as well as reach new ones. And with more than 1.62 billion people log onto Facebook daily, this might seem like a great way to reach a nearly limitless audience. However, the Facebook platform which enables consumers to provide comments and feedback, provides companies with very little power to control what is posted on their pages, leaving them open to negative feedback which could have a damaging effect on their brands. To give us insight into the nature of the comments consumers are…

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