It’s the end of a long day, or maybe the start to a fun weekend … you lean back in your chair, hammock, front porch step, wherever, and crack open your favorite brew. Life. Is. Good. But have you ever thought why your favorite beer IS your favorite? Nowadays, chances are (especially if you are a millennial) you’re drinking the product of one of nearly 10,000 craft breweries here in the U.S. and NOT one of the large traditional beer companies that have been such a significant part of the history of brewing in America (Budweiser Clydesdales, anyone?). And why…
Tags: baby boomers, beer brands, craft beer, craft indsutry, Marketing Science, millenials
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