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Recent Episodes

Checking in with the 2024 INFORMS President

I am thrilled to welcome back to Resoundingly Human the 2024 INFORMS President Julie Swann, who is also the A. Doug Allison Distinguished Professor and Department Head of the Edward P. Fitts Department of Industrial and Systems Engineering at North Carolina State University, to share some behind the scenes updates on all that’s been happening with INFORMS!

The Opioid Epidemic: Using OR/MS to combat the leading public health crisis

The opioid epidemic is a decades long public health crisis that is only continuing to grow in severity and impact. It is currently the foremost public health crisis in the United States, with its roots tracing back to mid to late 1990s when the highly concentrated prescription pain killer Oxycontin was approved by the U.S. Food and Drug Administration in conjunction with the controversial pain as the fifth vital sign campaign, among other factors. As the U.S. government, healthcare system, and general public struggle to combat this epidemic, members of the OR/MS and analytics community are leveraging data and research…

Leveraging economics to evaluate how video length on TikTok impacts profits

Welcome to today’s episode! We have an exciting discussion lined up as we dive into a fascinating study on TikTok, the wildly popular consumer-to-consumer media platform. My guests today explore how the length of videos impacts their performance on the platform. By modeling viewer behavior and analyzing market performance, they uncover intriguing insights including different optimal video lengths for maximizing viewer traffic. Stay tuned as we unpack these findings and their implications for content creators and platforms alike! I’m excited to introduce Xuying Zhao with Texas A&M University and Jane Gu with the University of Connecticut, to discuss their study…

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