Tag: Video Games

young girl playing computer games in internet cafe

The next big video game Easter Egg is … O.R.?

Historically, baseball has been described as America’s national past time. However, there might be another activity better suited to this title … and that is playing video games. That’s right, video games. Over 227 million people in the U.S. play video games for at least one to a few hours per week, which equals out to about 70% of all Americans are video game fans. But what I’d bet most gamers don’t know, is the role that operations research (O.R.) plays in nearly every aspect of video game development, from design to production to selling. Joining me today to dive…

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How video game companies can “level up” their profits

The video game industry is growing at a phenomenal rate, generating a record $43.4 billion in revenue in 2018, an increase of nearly 20 percent from the year before. The largest area of growth within this industry has been in the online gaming community. But with players functioning at different skill levels and an even wider range of interest areas, how can companies ensure players remain engaged and their products continue to grow in popularity? Joining us for this episode to provide new insight into online gamer behavior is Yan Huang from Carnegie Mellon University, whose research which was recently…

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