When we travel to a new place, whether for long overdue vacation, a work trip, or simply a day trip someplace we’ve been meaning to check out, many of us rely on review platforms such as TripAdvisor and Yelp to help us plan our visit. In particular, we look for guidance and advice in selecting restaurants, making choices based on how previous visitors have rated their own experience. But how accurate are these reviews really? And adding more ‘food’ for thought, how much of a role does personal bias play when it comes to these reviews, and exactly what factors…
Tags: bias, Boston College, Marios Kokkodis, online reviews, popularity-difference bias, Yelp
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